To evoke quality, prestige and luxury, I wrote with the principle of ‘gifting yourself’ a Google Nest smart thermostat for Black Friday. I wrote static, carousel and video ads as well as a landing page that guided viewers to a redemption code valid at The Home Depot.

I interviewed Charles Lu, the only Canadian designer to appear on the viral series Next in Fashion – hosted by Queer Eye’s Tan France. Despite his natural gift, Charles is subject to repeated hardship and exploitation. Read on, and discover his triumphs and advice for aspiring fashion designers.

I had complete creative control when writing for Wexmark – a custom home builder in Toronto. The messaging focuses on accessible luxury through sustainable practices, ergonomic materials and inviting-yet-sophisticated language. I further distinguished the brand from other developers by entailing their high level of visual literacy and architectural involvement.

I wrote a direct-response advertisement for Weldtech to be featured in trade and recruitment publishings. The headline, ‘Learn on-site, not on-line’ summarizes that training takes place in person despite COVID-19 – followed with details on safety protocols and further program benefits. Despite writing this as an intern, the first draft was approved with no edits required.

Under the creative direction of "The Gang's All Here" I was instructed to write copy that connected smart thermostat features to our adorable and furry chosen family! My narrative was included in a video advertisement that lead to a smart thermostat rebate offer at The Home Depot.

I collaborated with art director Josh Dacucos to develop an ad campaign showcasing 6IXBuzz's new beat store. I came up with music-specific headlines emphasizing affordability, which Josh translated into visual elements. The campaign is live on all their social channels – boasting an audience of over 2 million followers!

I designed an endless, algorithmic experience for Joe Fresh that encourages users to buy new garments. Customers are led to the app through shelter ads featuring a QR code, and the campaign is enriched through a brand activation – where shoppers can get a free photoshoot and GIF in the campaign’s style.

BrainFizz is a gamified learning academy that teaches children coding, math and science. I was commissioned to write copy and brand the academy as equally appealing for children and their parents. The result? Light-hearted, yet sharp and aspirational messaging. The client was extremely pleased with the first draft and required no further edits!